Rebranding your company’s logo is no cause for alarm. Numerous companies have done it in the past. And most of those companies have come out better on the other end. The hardest part of the process is deciding whether to rebrand. And you have already made this decision. Now it’s time to focus on how to get your new custom logo. In this post we’ll show you exactly how to go about doing that.
Decide the new direction you want to take with the new logo
So yes you want to rebrand your logo; but what changes, alterations or improvements do you want to make? What are some of the factors that led you to rebrand? Discuss the factors that you didn’t like in the old logo and make sure to avoid them in the new design. Also discuss the factors that were lacking in the old logo and make sure to incorporate them in the new logo. At this point you should also discuss with your team what you hope to achieve with the new logo, what new demographics/markets you want to target, etc.
Come up with design ideas for the new logo
Next, it’s time to come up with design ideas for the new logo. For example, do you want the new logo to be a symbol logo or a logotype design? Do you want the new logo to have just a symbol or to have the company name as well, and maybe a tagline? All these will need to be agreed upon. You’ll also need to decide which colors and fonts you’d like used on the logo, as well as how you want all these design aspects to be put together.
Customize your logo to perfection
Once you have an ideal logo in hand, or maybe just some samples, you’ll need to customize them so that you can choose which one best suits your needs. This customization process, as the name suggests, ensures that you end up with a truly custom logo design. That is, a logo design that is unique to your business; one that cannot be found anywhere else. This is achieved by refining the fonts, colors, taglines, spacing, lines, and other design elements of the logo.
Test out the new logo
Think you have a new winner logo? Try it out first. You can consult brand consultants and ask them to give you their expert views on it. You can also consult some of your customers and see which logos they like best. You can also ask the public via your social media platforms. If you get great receptions here then you know you’re on the right track.
Market your new logo
Finally, sell your new logo to the market. Put out ads letting the public know about your new brand logo. You can also publish press releases on your website and social media handles. You could also create a publicity campaign and sell or give away some merchandise with your new logos on it.
Logo Is Us is one of the leading online marketplaces for pre made logos. We can rid you of the stress, time and costs it takes to create a new logo through our exclusive ready-made designs. Each logo is sold once and then removed that your logo is a one-of-a-kind, unique design.
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