Logos have numerous uses across a brand’s terrain. And most people don’t always realize this when choosing or designing a custom logo for their business. If you are looking to acquire a new logo for your business, it is imperative that you consider all the areas this new logo will appear. Only then can you really understand what type of logo you need for your business. And here are some of the critical areas where you’ll use your logo and where lots of foresight is needed.
Websites & social media
Websites today are not just a mere formality. They are one of the most effective marketing tools of the century. When people learn about your business, your website is one of the first areas they’ll turn to for more information. Naturally, your website should be branded with your logo. The design and placement of your logo on your website will directly impact just how good this branding will be. It’s therefore important to consider what your logo will look like on your website, where it will be placed, and how impactful it will be. In the same vein, also consider how your logo will look on your social media pages (Facebook, Twitter, Instagram, Pinterest, etc.) as well as on banners and ad campaigns.
Businesses use up lots of documents, especially when it comes to finances. There are receipts, invoices, purchase orders. You also have other documents such as letters, memos, envelops, and business cards. For these documents to look official and professional, it is best that they have your logo on them. Have you considered how your logo will look on these documents? If you haven’t then you should because it will matter to those who see these documents. You want a trendy logo that will impress as well as give the readers the right idea about what your business is all about.
Business signage & marketing products
Your business is also bound to require various signage products, be it indoor signs (those that go on doors and reception areas), as well as exterior signs that go on the outer parts of your building. There’s also marketing signage such as billboards. All these highly visible signs need presentable brand logos that will promote your business and catch people’s eyes. The same applies to marketing materials such as brochures and catalogues.
Most people probably never think of this when choosing a logo, but it does matter. When you send an introductory email to another business or client, you want to put your best foot forward. Your email signature includes your business name and your business logo. So with that in mind, consider a logo that makes your business look professional, and one that will fit on your email signature.
Products, merchandise & packaging
If you are manufacturing or processing products, you want your logo to appear on the products and their packaging (if different) as a way of branding your business. Ask yourself, will your products look attractive with your logo on them? The same goes for merchandise such as t-shirts, caps, pens or umbrellas which you may produce for your staff or for marketing campaigns.
Talk to us at Logo Is Us for a designer’s logo that will work for all your applications, and cast the right brand image for your business.