Email marketing is the best option for digital marketing. It is a formidable communication channel for both B2C and B2-B enterprises. Businesses need email marketing tools to make pleasant terms in customer relationships. There are almost 4 billion email users globally. Email is used by 87% of content marketers. 78% of work emails are viewed or clicked, according to LinkedIn. Thankfully, plenty of email marketing tools can help you overcome such challenges.
Types of emails
Marketing emails
Marketing emails can be promotional, informational, or have a buyer’s journey purpose. Email marketing programs advertise special discounts, new product releases, gated information, and your brand. 3-10 emails distributed over days or weeks can up a campaign. Promotional emails have a CTA. The CTA is the precise action you want the reader to take, such as visiting a website or using a voucher.
Email marketing for business
Your sales and marketing rhythm determines how often you send this email. You may send numerous promotional emails in 24 hours during Black Friday. During idle marketing periods, advertising programs may be spaced out.
Newsletters: A newsletter, as the name implies, shares business news. Consider new milestones, product features, or case studies. Regularly send newsletters to keep in touch with email subscribers. Imagine you’re writing a personal letter to your readers. Newsletters don’t have to be about news, though.
Ann Handley advises focusing on the note. A newsletter lets you share your audience’s ideas, thoughts, and tips. An email is an excellent approach to updating clients about company news, new products, and service modifications.
Most crucial messages are sent by email. It’s secure, instant, and can match formal announcements. If you have a website malfunction, delivery delays, or a system/software outage, update your contacts by email.
Email for re-engagement
Re-engagement emails are another important marketing email. Re-engagement emails reconnect inactive consumers or subscribers.
Email marketing tools
Today, you will find the top email marketing tools that will help you boost your email marketing campaigns.
Sendinblue
Sendinblue automates email for expanding companies. It is an excellent choice if you want to start your business and want to expand your terms. It provides drag-and-drop editors and automates your email and helps to run marketing campaigns.
Sendinblue offers lead nurturing solutions to help expand your brand, including:
- Create compelling landing pages to gain more leads.
- Signup forms: Use them to collect visitor information.
- Use Facebook advertisements to generate more leads.
- Ads depend on a user’s past internet behavior.
- Sendinblue helps grow audiences, leads, and customers.
Constant Contact
Constant Contact is a great place to start if you’re new to email marketing and don’t want to feel overwhelmed. The super-simple email builder is drag-and-drop, allowing you to quickly and easily add text and images to your messages.
Constant Contact also provides users with 100+ mobile-optimized email templates, making creating professional emails quicker and easier than many other tools.
Benchmark
Benchmark’s email marketing suite is compelling, but it’s also free. Most tools provide credits for free trials or minimal features in their premium plans, Benchmark gives you (almost) all their discounted paid plans. In addition to a tool for reporting, drag-and-drop builder, mild automation, and, they offer free Google Analytics for tracking, heat mapping, and social network integration. Benchmark’s tool for marketing is ideal for SMBs and can grow with your company.
Sender
The sender is a free solution that ensures deliverability. Create unique emails and newsletters without using HTML. you can personalize a template with videos, images, and text. Personalize your emails to create a more significant impact for each recipient.
Sender’s rich analytics tool is a significant draw. It tracks who opened and emails, when, and much more. This helps you maintain detailed profiles of buyers depending upon the subscriber activities email strategy optimization and offers.
ConvertKit
It is an excellent service if the backbone of someone‘s business for blogging; it’s the best option for professional bloggers and content creators. With their email signup forms, ConvertKit permits you to easily send the best offers and attractive incentives. It also has easy-to-manage auto-responders that help you to send drip emails. Their pricing plans are based on subscribers, but up to 3,000 subscribers are only $49/month.
Omnisend
For online retailers, it’s a great way to personalize their marketing, and it’s gradually becoming one of the most popular social networking platforms for online stores. SMS, email, push alerts, as well as connection with Ads at Google and Facebook lead ads and more than 70 applications are all part of their comprehensive marketing automation toolkit.
In order to keep customers coming back, it has developed email templates specifically for e-commerce. Omnisend’s deals, birthday discounts, and cart notifications all point to a well-trained e-commerce workforce behind the platform.
Mail Chimp an Email Marketing tool
Mail chimp is one of the popular email marketing service providers because it provides an email marketing plan for service that is free forever. It has a drag-and-drop email builder, contact segmentation into groups, autoresponders, and simple analytics tracking.
It also allows you set time zone according to the location and geo-location-based segmentation. Mail Chimp can easily integrate with WordPress, Shopify, and other sites. Live chat, Email, and a large tutorials knowledge base are all there with Mail chimp support.
On the other hand, their customer service typically falls short of Constant Contact’s service qualities.
Flodesk
Flodesk is a small-business email marketing tool. The layout builder enables you to create custom graphics, removing the need for a design tool like Canva. Flodesk also offers signup forms to build your list faster and various workflow automation.
It’s easy to use and includes templates. 30-day free trial to try all features. $38/month gets you unlimited subscribers and emails sent.
One Best tool for Your Email Marketing Business:
Among all other email marketing tools, there is one most preferable tool: HubSpot
HubSpot Email Marketing
It is famed for its marketing automation technology, and recently announced a free tool for email marketing. HubSpot’s email product increases tap and open rates. Designing templates or automating emails doesn’t require code.
The free HubSpot email tool is easy to use. Send the emails back from lead offerings, emails for thank you after a transaction, and promote current campaigns; HubSpot Email marketings has a free version that can do that. The device features a drag-and-drop handy visual editor and comes with ready-made and fully equipped templates to run immediately.
Features of HubSpot Email Marketing
The tool has the following features.
Contacts tool for prospects, companies, and calls. Further, you can check out the Activity Feed dashboard that allows you to track your email sent through HubSpot CRM, Outlook, and Gmail.
In the Conversations tool, the Inbox feed lets you manage and respond to messages. You also get 5 Templates for free that you can use.
The marketing tool is cool. It covers email, ad, form, and landing page metrics. You can also build landing pages and emails from this dashboard and see real-time stats.
Other tools include Sales, Service, Automation, and Reports.
Why HubSpot Email Marketing?
- You can freely integrate HubSpot CRM for marketing operations like reporting. Salesforce can also be added.
- The drag-and-drop editor is intuitive. You can personalize emails using the templates through the drop-down menus.
- Check out different email marketing metrics without hassle
- Marketing by email is a free option on the HubSpot platform.
- You don’t have to pay a dime to make use of it. Only the Sales Hub Starter costs $50 a month and has more integrated functionality.
Conclusion
It is concluded in the article that these are some of the most widely used email marketing tools. Consider enrolling in one of the best email marketing courses if you want to get started with these tools and build your business.
Most of these free email marketing tools have a wide range of capabilities that don’t necessitate a premium plan. Companies and marketers of all sizes should be able to take advantage of them while slashing their costs and time. Many paid plans are reasonable and adaptable enough to match your budget even if you need to upgrade to meet your company’s requirements. Consider checking out our email marketing guide if you’re just getting started in this marketing area
