When you look at logos, you soon figure out that they come in two main types. There are logos that feature an abstract design or symbol. These can be called symbol logos or logomarks. And then there are also those that feature letters or words. These are called logotypes. The question then becomes, which one is best? I mean, if you are looking for a made logo for your startup, can any of these logos work or do you need a particular type?
Any logo-type can attract enough brand visibility
Any type of logo can be crafted to brand your business and make it a success. The only requirement is that the logo design be well thought-out in regards to the business in question. The logo should have the right fonts, colors, and designs. If these basic requirements are observed then any logo, be it a logotype, a symbol logo, or a logo with both type and symbols can be a success. If a particular type of logo would have guaranteed or exclusive success then all businesses would have that one type of logo. But that is not the case. It all boils down to which design is best and what your preference is.
Symbol Logos are more memorable
Research shows that people retain images or symbols much better than words. It is easier to recall a symbol logo than it is a logotype. For example, the Nike logo featuring a tick is very easy to recall and identify. One is able to store it in memory even if they just have a glimpse of it in passing. The same applies to other logomarks such as Apple or Airbnb. With logotypes, however, one may not be able to recall all the letters of words of the company they saw on a billboard or business sign. As such, though social media, word of mouth, and normal conversation, logos with symbols or abstract designs will achieve better traction.
Logotypes help to tell more about the business
Worded logos, whether pre design logos or otherwise, help to market the business more in some regards. This is because the words or letters in these logos already tell the observer what the business is all about. In comparison, not all abstract logos give clues about what their businesses do. So all things considered, logotypes can lure more people in simply by communicating better with the general public or the target market audience.
Symbol logos are more identifiable
Another area where symbol logos beat worded logos is in regards to versatility. Worded logos often feature words that sort of explain what the business is about. This could be music, health, construction, or some other industry. Symbol logos are vaguer in this department, a factor that works to their advantage and makes them more versatile. Because symbol logos are not obvious about what type of industry they represent, they can be used across various industries by the same business. For example, a symbol logo can be used to represent a business that dabbles in both car sales and sale of electronics as long as the logo in question works for both.
Logo Is Us is a custom logo maker featuring worded design logos, abstract design logos, and symbol logos. We let you choose the exact type of design you want and we can customize it further to make sure it fits your brand precisely.