Have you seen the new 7up logo? It’s causing quite a stir! 7up, the popular lemon-lime soda brand, has recently undergone a major rebranding effort, unveiling a new logo and marketing campaign. Let’s take a closer look at the new branding and what it means for the future of 7up.
7up has been a popular soda brand since its introduction in 1929. The brand has gone through a few logo changes over the years, but its signature green, and red logo has remained largely the same since the 1970s. However, in 2022, 7up announced that it was undergoing a rebranding effort to modernize its image and attract a younger audience. The company hoped that the new branding would communicate its commitment to sustainability and wellness, as well as it’s fun and playful spirit.
Why did 7up Need to Rebrand?
7up rebranded in 2022 to modernize its image and attract a younger audience. The company acknowledged that their old logo and branding might not resonate with younger consumers who prioritize wellness and sustainability. So they changed their branding strategy to better align with the preferences and values of the younger demographic. They rebranded their image to stay relevant in the market and better align with the younger demographic’s values.
As a result, they decided to rebrand their image to appeal to this demographic, taking into account the values of wellness and sustainability that are important to them. By updating its branding, 7up hoped to communicate its commitment to using natural ingredients and sustainable practices, while also appealing to a younger, more health-conscious demographic. Additionally, the rebranding effort was likely aimed at staying competitive in an increasingly crowded beverage market, where many new and innovative brands have emerged in recent years.
Meet The 7up New Logo
The new 7up logo features a bold, lowercase font in white against a bright green background. The “7up” name is separated into two lines, with the “7” placed slightly above the “up”. Additionally, the new 7up logo includes a stylized leaf symbol, which represents the brand’s commitment to using natural ingredients. This was made to adopt sustainable practices and a healthier image. Overall, the new logo looks more modern. In contrast, the old logo had a more vintage and whimsical feel.
The New 7up Logo in the Branding Marketing Campaign
7up’s new marketing campaign focuses on the idea of “refreshing moments”. The company is highlighting how 7up can be a refreshing choice for consumers in all sorts of situations, from a mid-day pick-me-up to a post-workout thirst quencher.
The campaign includes digital and social media ads, as well as in-store displays and product packaging. For instance, one innovative aspect of the campaign is a “Virtual Refreshment Stand” that allows consumers to interact virtually with the brand and learn more about its sustainability initiatives.
Public Reception
The new 7up logo has received a mixed reaction from the public. Some people have praised the new 7up logo for its fresh and modern look. Others have criticized the logo for looking too simplistic or not “fun” enough. Additionally, some people have expressed disappointment that 7up has moved away from its classic red and green color scheme. However, it’s still early days, and it remains to be seen how the public’s opinion will evolve over time.
Conclusion
Overall, the new 7up branding represents a bold move for the company. By updating its logo and marketing campaign, 7up is attempting to stay relevant in an increasingly crowded beverage market. The new branding emphasizes the brand’s commitment to sustainability and wellness while still maintaining its playful and refreshing spirit. It’s too early to say whether the new branding will be successful. Although, it’s certainly an interesting development to keep an eye on. What do you think of the new 7up logo? Let us know in the comments below!
