Starting a business is expensive. One might feel the need to sideline the expenses of designing and owning the rights to a logo for the business to save money. However, the benefits of owning a logo outweigh the cost. Here is how a logo is essential for a business.
1. Logo for the business – helps create an identity.
A business has to create an identity that reflects what it does, its core values, principles, and unique selling points. That is how it tells potential clients and investors, “This is us, and this is what we offer you.” A logo takes the role of graphically creating the business identity using color psychology, font style, images, and mantras. It evokes desirable reactions towards its clients. For instance, Pizza Hut’s logo includes its ‘Pizza Hut’ logotype inscribed under a silhouette. It resembles a gentleman’s hat on a red round pizza-shaped background. It uses puns and illustrative imagery to create an image of a housing unit where you can find everything pizza-related. Many of its service restaurants have a hat-shaped roof that symbolizes a homely atmosphere and reliability. It creates the feeling a father figure offers.
2. A logo facilitates branding and brand loyalty.
A business can develop a uniform and solid marketing practice and interaction across all its involvements, from packaging to the advertisement, interaction, and web/mobile app interfaces through logo branding. Branding, in turn, is crucial to the company as it creates goodwill among clients, suppliers, and investors alike. A client is more likely to try out a new product bearing a familiar logo rather than risk disappointment from another bearing an unfamiliar one. That is known as brand loyalty.
3. A logo invites new customers.
Advertisements promote sales. A logo is an essential part of advertising because it represents its values while evoking a certain emotion. It intriguing potential clients to try out their product or service. For instance, Coca-Cola promotes its drink as a cold, refreshing, and affordable quencher on a hot day. The appearance of the Coca-Cola logotype in advertisements intrigues clients to try out their product. Similarly, having your enticing logo creatively displayed on a front store invites customers to try out your product as well as getting you noticed by new or potential clients.
4. A logo discerns you from the competition.
The market today is pretty flooded across most industries. A logo is essential for a business as it shows ownership of your product amongst the competition. For instance, Midnight Pizza, Pizza Hut, Domino’s Pizza, Little Caesars, and California Pizza Kitchen all offer pizza. If you were to order a pizza box from each and serve them all on a metal tray, it would be pretty hard to discern which pizza is from which franchise. The logo on the pizza boxes acts as a unique identifier.
5. A logo creates ubiquity for your business.
A logo is small, giving it the advantage of being incorporated in packaging, letterheads, company seals, business website, social media accounts, mobile app, posters, billboards, promotional items, and ads. It lets your business get noticed across multiple platforms.
Logo for the business
Businesspersons view a logo as a viable capital investment. It plays a lifetime role in representing the business image through active advertising, sales, and market penetration. Its importance is therefore inseparable from the success of any business.